Its understood that Belmont Green always intended to lend under a different mortgage intermediary brand and only registered Belmont Green Finance Limited as a legal entity at Companies House.
The trademark registration process is now complete.
The lender is expected to launch into residential, buy-to-let and secured loans with the timescale for launch still unclear.
Louisa Sedgwick was confirmed as director of sales, mortgages at Vida Homeloans last week, leaving her post at Leeds Building Society where she was responsible for its intermediary lender strategy.
The Staines-based lender has also appointed ex-head of business development at Nemo, Simon Burnell, as director of sales for second-charge loans.
They both join CEO, David Tweedy, sales and marketing director, Guy Batchelor, CFO, Will Howard Davies, CIO, Lesley Sewell and marketing director Ian Giles.