HouseSimple, established eight years ago, is one of a number of online firms targeting the market share of the traditional high street estate agents.
In a statement to Sky News, HouseSimple’s founder and chief executive Alex Gosling, said: “We are relentlessly focused on delivering the best-selling results for our customers, and with this latest funding round we are confident we can increase our selling success rate and achieved selling price even further.”
In research released by the online agent last month, it claimed high street estate agents in London had earned an average of £10,228 for each property sale, pushing their earnings up by £4m on the previous year.
Commenting on the figures, Gosling said the level of fees being charged by London high street estate agents amounted to ‘daylight robbery’ as the market was rich with buyers making it easier to sell properties.
