The program is designed to enhance the way Accord supports intermediaries and help strengthen brokers’ relationships with their clients.
The pilot campaign, which will run for three months, targets first-time buyers or home movers who complete a mortgage with Accord.
They will receive a complimentary welcome hamper at their new property with a card naming their broker.
Each welcome hamper includes a cafetiere, two mugs, a packet of Lavazza coffee and the latest issue of a homes and interiors magazine.
David Robinson, national intermediary sales manager, Accord, said: “We know the broker plays a significant role in helping clients buy their dream home, that’s why we have decided to send a welcome gift on their behalf to celebrate the move. We are committed to helping brokers build a real connection with their clients, and we hope this nice touch will do just that.”
Accord wants brokers to feed back what they think of the campaign before making a decision to run it long term.
