You are here: Home - News -

Credit provider ad banned for undisclosed marketing

  • 04/01/2017
  • 0
Personal loan and credit provider Creation Consumer Finance has had its wrist slapped by the Advertising Standards Agency (ASA) for sending out material to consumers that was not clearly disclosed as marketing information.

The Birmingham-based firm has been prevented by the ASA from using the advertising again in its current form, which promoted Creation’s personal loan but failed to inform the recipient on the envelope that it contained marketing material.

In the cover letter sent to recipients, the text read: “Stay in control with a Creation Loan Dear… September is a great month to get organised; so whether you’re looking to upgrade your car or consolidate outstanding debts, a Creation Personal Loan could be much more affordable than you think. With loans raging from £1,000 to £25,000, kick start your plans and apply today…”.

Creation responded to the complaint by arguing that the content itself made clear that it was marketing information, whereas the envelope, which was not marked, did not include any information that suggested it was from an official source, was private correspondence and was not likely to have misled recipients about its contents.

However, the ASA stated that the while the envelope itself did not include marketing claims, the direct mailing formed part of the marketing communication, meaning the recipient should be aware of its contents.

The ASA recognised that the enclosed content made clear that it was marketing material from a loans company, but concluded that the inclusion of Creation’s company name and return address on the envelope was not enough to ensure the recipient knew what was inside.

Creation has been ordered to ensure any future direct mailings are made clear from the outset that they contain marketing communications.

There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • RT @robjupp: Great day yesterday for donations to @MortSleepOut. With Gift Aid, we are now close to £17,000. It would be great to get to £2…

Read previous post:
Mansfield Building Society logo
The Mansfield extends select buy to let to 75% LTV

Mansfield Building Society has launched a buy-to-let range up to 75% loan-to-value (LTV) and updated its rental income criteria in...