The firm has dropped Private Clients from its name and adopted the parent title Enness Group in its place. Enness will have six specialist teams within the group all carrying the Enness brand as their prefix; mortgages, bridging, commercial, development, Enness Private Office and Enness International.
Commercial and development are two new teams for the group, while Enness Mortgages is the new name for Enness Private Clients. Enness Mortgages will retain its focus on high net worth clients with complex income structures, expats and foreign nationals, buy to let and remortgages.
Speaking to Mortgage Solutions, chief executive Islay Robinson (pictured) said the rebrand and the launch of development and commercial teams had followed a year’s worth of planning and demonstrated the group’s confidence in its position within the high net worth and specialist finance markets.
He said: “Right now everyone is scared of their own shadows, wondering what will happen next. At Enness we are confident we will be in the exactly the same position of strength after all is said and done; the elections at home and abroad and Brexit.
“We have decided now is the time to open up and show the market the extent of the business we are doing.”
The company was established by Robinson and British Mortgage Awards winner Hugh Wade-Jones in 2007. The pair have grown the company from a three-person team to a 70-strong company a decade later with three offices in Mayfair, Hampstead and Monaco with a fourth planned for Dubai.
Robinson also wants to increase the exposure of the Enness Private Office brand which, due to the previous separation of its websites, had been less well known than its other brands. Robinson said the rebrand will allow it to stand out as a proposition, allowing Enness to market the division in a more targeted manner.
Private Office serves ultra-high net worth clients looking for property financing in London, Monaco and Côte d’Azur.