Habito has built a protection section into its online customer journey, allowing borrowers to apply for cover in less than five minutes, according to the broker.
Chris Atkinson, head of consumer distribution at Zurich, said the insurer was investing heavily in its own processes to deliver a better digital experience.
He added: “The way people manage their money and buy products is changing. Our partnership with Habito’s groundbreaking services allows customers with a protection need an intuitive and easy to use solution.”
Daniel Hegarty, founder and chief executive of Habito added: “For most people a mortgage is the biggest financial commitment they will ever make and at Habito we’re constantly looking for ways to ensure the application experience is as easy and transparent as possible. Giving them the option to seamlessly protect themselves through life and critical illness insurance products is another important way we can do this.”
In January Habito closed a £5.5m funding round, and confirmed that within the year it plans to create a fully automated end-to-end platform, encompassing real time mortgage applications and automatic alerts when a better mortgage deal becomes available to registered clients.