Power joins from Aldermore Bank, where she spent a total of five years, starting as new business adviser before becoming business development manager in 2013.
She was responsible for the business growth and led campaigns for the Home Counties region. Prior to this, Cheryl held a range of development and consultancy roles at financial providers including Healthy Investment and Friends Provident.
Power said: “Foundation Home Loans stood out as a company that is truly committed to helping meet its customer’s specific needs, with an innovative approach to lending and advice. In my new position, I’m looking forward to bolstering my own experience and bringing this to the business at a time when the sector is undergoing so much exciting change.”
Jeff Knight, marketing director at Foundation Home Loans, said: “Cheryl’s industry knowledge will play a pivotal role in our expansive and successful growth plan. Her past experiences demonstrate both a key industry know-how as well as unquestionable people and business development skills; a combination that is very exciting for us to welcome to the team at this stage.”