You are here: Home - News -

Estate agent admits using images from different property

by:
  • 11/10/2017
  • 0
Estate agent admits using images from different property
An estate agent has removed a misleading property advert after admitting the images of the inside were from a different property.

The Advertising Standards Authority (ASA) received a complaint about Residential Realtors, an estate and letting agent based in central London, which focused on an advert for a four-bedroom terraced house, featuring four images of the inside of the property.

The complainant argued that the ad was misleading, as the images were not reflective of the actual inside of the property. Residential Realtors admitted they had uploaded photos from a different property, and so removed the ad.

As a result, the complaint has been classed as informally resolved.

 

Succession of complaints

Estate agents have been the subject of a succession of complaints to the advertising authorities in recent months, with agents repeatedly ordered to amend or remove claims made in their marketing. Just last week two agents agreed to change their websites following probes by the ASA, with the director of one of the agent’s accused of pretending to post a customer review.

Online estate agents have been particularly bad, with consumer champion Which? issuing a warning to homebuyers cautioning them to be wary about outlandish claims made by online agents.

There are 0 Comment(s)

Comments are closed.

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.

Profiles

Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.

Marketwatch

Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.

Poll

Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • RT @robjupp: Great day yesterday for donations to @MortSleepOut. With Gift Aid, we are now close to £17,000. It would be great to get to £2…

Read previous post:
sign with exit and an arrow
Large landlords looking to exit: Irwin Mitchell

Law firm Irwin Mitchell Private Wealth has reported seeing an increase in the number of landlords with “significant property portfolios”...

Close