Following the launching of an iOS version in July, the new android money app allows customers the ability to check their accounts through their mobile devices.
The initial iOS version was launched separately, despite being developed at the same time as the Android app, to give the building society time to test the app and ensure it wasn’t over-stretching.
In addition to generic information such as a branch locator and opening times, the Cambridge money app will also provide up to date account information, with options to update personal details and transfer money.
Users will also be able to send secure messages to the Cambridge support team and view pertinent documents such as tax statements or redemption information.
The building society has a mixed business model that includes both direct consumers and intermediaries — and has a three step process to decide their technology investment strategy.
The first is a bi-annual survey with consumers and intermediaries to assess feedback over a range of areas. The second is the customer insights the society gains to identify changes in behaviour patterns which inform how customers want to interact. The third is a close working relationship with its IT partners to understand their investment plans and the areas they’re looking at to develop new functionality.
Carole Charter, the head of direct distribution at the Cambridge Building Society, said: “Our intermediaries are just as important as our more direct customers, so we always look for a good blend each year for improvements to each side, and to make sure we don’t fall behind on one area over another. For example, we’ll be releasing two new websites, one for the consumer side and one for intermediaries — with bespoke functionalities to suit the different audiences.”
Commenting on latest app release, Charter said: “The Cambridge money app has been positively received and we anticipate the android app will prove just as popular.”
“With customers now able to do simple account administration through the app our frontline teams will have more time to help customers who need advice with their mortgages or savings.” Charter added, “This is a great way for technology to support personal service rather than being a replacement for face to face interaction.”