It means the 220 member firms of Personal Touch will now be able to research the whole market to find solutions tailored for individual client needs.
Vikki Jefferies, head of propositions at Personal Touch, said: “With the equity release market experiencing a boom, it’s important that advisers have access to lenders like Pure Retirement which specialise in lifetime mortgages.
“Pure Retirement has been especially prevalent in this market and supports our ethos of providing quality products to customers who wish to make the most of the equity in their homes.”
Chris Flowers, head of distribution at Pure Retirement, added: “It’s an exciting time for equity release as the market continues to go from strength to strength and we are looking forward to supporting advisers through this time of growth and simplifying the day to day running of their business.”
