All of the society’s 53 branches will be fitted with the Principality Connected video system, which will have touch screen functionality and allow branch mortgage advisers to give the equivalent of face-to-face interviews throughout the society’s network.
The system will allow branches to make mortgage advisers available six days a week.
Principality says the system will be fully operational across Wales and the borders by summer 2018.
Julie-Ann Haines, chief customer officer at Principality, said: “We are developing our branches to suit the demands and pattern of what our members tell us they want.”
“Video conferencing is fast becoming a normality with our high street competitors, so it’s really important we offer another channel for our ever-growing member and customer base,” said Haines.
She continued: “Gone are the days where we will have to delay potential or existing customers because an adviser isn’t available in their branch. There will be no constraints geographically and customers will be able to reach out to any of the network retail advisers who will still offer the customer the face-to-face interaction they are used to.”
“It enables us to connect more of our customers to our mortgage services,” added Haines.