The partnership account managers (PAM) will be paired with a BDM, such that each adviser will now have two points of contact over the phone and face-to-face.
Key Partnerships said the restructured team aims to increase personal service for referral partners while ensuring they have telephone contact and support on accessing the online adviser portal and other tools.
The new role is the latest move in Key Partnerships’ expansion plans. Its telephone account team has grown from two to six since late last year, and a new BDM, Gill Roberts, was appointed earlier in 2018.
BDMs will remain the primary face-to-face contact.
Key Partnerships said the move is in response to demand in the equity release industry, with sales growing by more than 40% taking total lending to over £3bn in 2017.
Head of Key Partnerships Jason Ruse said: “Pairing BDMs and PAMs will provide advisers with their own personal account team, who will be able to help them take advantage of this growing market.
“Equity release is one of the fastest growing markets in financial services and with six years of double-digit market growth behind us, the potential for advisers to help clients is enormous while expanding their business.”