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ASA sanctions Sarah Beeny’s firm Tepilo over lack of fee clarity

  • 18/04/2018
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ASA sanctions Sarah Beeny’s firm Tepilo over lack of fee clarity
Online estate agent Tepilo has agreed to adapt its promotions to make them clearer over fees following an intervention from the Advertising Standards Authority.

A complaint was made against the firm, founded by TV property expert Sarah Beeny, over the fact that its website did not make it clear that sellers who opt against using Tepilo’s suggested conveyancer for a transaction will incur a higher fee.

An ASA spokesperson said: “After we approached the advertiser, Tepilo confirmed that they will make the £360 charge clearer on their website. Considering this, we closed the case informally.”

The ASA also informally resolved complaints made about property firm Homewise. The firm offers a ‘Home for Life plan’, which allows buyers to purchase a home at a large discount from its market value, on the basis that when the buyer dies or moves into care the firm will receive some or all of the property’s value.

Complaints were made over property listing prices from the firm on Rightmove; complainants argued the listings did not make clear that these particular prices were only available to buyers over the age of 60 who were eligible for the firm’s plan.

A spokesperson for the ASA said: “After we approached the advertiser with our concerns, Homewise assured us that similar future property listings will make clear that the headline “guide” prices quoted are only offered to those in their over-60 s Home for Life scheme. Upon receiving their assurance, we considered the case to have been closed informally.

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