You are here: Home - News -

ASA sanctions Sarah Beeny’s firm Tepilo over lack of fee clarity

  • 18/04/2018
  • 0
ASA sanctions Sarah Beeny’s firm Tepilo over lack of fee clarity
Online estate agent Tepilo has agreed to adapt its promotions to make them clearer over fees following an intervention from the Advertising Standards Authority.

A complaint was made against the firm, founded by TV property expert Sarah Beeny, over the fact that its website did not make it clear that sellers who opt against using Tepilo’s suggested conveyancer for a transaction will incur a higher fee.

An ASA spokesperson said: “After we approached the advertiser, Tepilo confirmed that they will make the £360 charge clearer on their website. Considering this, we closed the case informally.”

The ASA also informally resolved complaints made about property firm Homewise. The firm offers a ‘Home for Life plan’, which allows buyers to purchase a home at a large discount from its market value, on the basis that when the buyer dies or moves into care the firm will receive some or all of the property’s value.

Complaints were made over property listing prices from the firm on Rightmove; complainants argued the listings did not make clear that these particular prices were only available to buyers over the age of 60 who were eligible for the firm’s plan.

A spokesperson for the ASA said: “After we approached the advertiser with our concerns, Homewise assured us that similar future property listings will make clear that the headline “guide” prices quoted are only offered to those in their over-60 s Home for Life scheme. Upon receiving their assurance, we considered the case to have been closed informally.

There are 0 Comment(s)

Comments are closed.

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • Richard Beardshaw, head of sales, mortgage intermediaries at HSBC UK for Intermediaries welcoming the brokers to to…
  • We are in Allianz Park today for the first in the series of HSBC UK for Intermediaries Breakfast Seminars
  • At this year’s Later Life Lending Event Richard Rowntree from Bank of Ireland for Intermediaries will be presenting…
Read previous post:
Open Banking goes live to consumers

Open Banking services can now be offered directly to customers by fully authorised companies as the managed roll out of...