In the new role Catch will be responsible for broadening L&G’s HF reach with mortgage advisers.
She will take up the position on July 9.
Catch joins from L&G Mortgage Club where she was relationship development manager and focused on developing the club’s later life proposition.
The move is aimed at supporting L&G’s ongoing strategy of bringing the lifetime mortgage and mainstream residential mortgage markets closer together, the company said.
Catch will lead L&G HF’s engagement with mortgage brokers, including those not already operating in the retirement lending market.
And she will also focus on encouraging brokers to provide a more “comprehensive service” to customers looking to borrow in later life.
Steve Ellis, chief executive of Legal & General Home Finance said: “Marie is already highly regarded among brokers and lenders in the industry.
“She has done a fantastic job at Legal & General Mortgage Club in recent years, supporting the growth of the retirement lending sector encouraging more advisers to join this growing market and helping lenders to build their propositions.
“Marie clearly recognises the importance of creating more flexibility and choice for customers borrowing in retirement and I’m delighted to welcome her to the Legal & General Home Finance team.”
Catch added: “From the reclassification of retirement interest-only (RIO) to the rapid growth of the lifetime mortgage market, this is a really exciting time for the retirement lending sector.
“The mainstream and lifetime mortgage markets are now closer together than ever before, and this is great news for older homeowners who want flexibility and choice in how they borrow in retirement.”
She added the firm had big plans for the future of retirement lending and that she was “thrilled” to be taking on a role.
It comes after L&G’s recently launched the Optional Payment Lifetime Mortgage (OPLM), which allows residential monthly interest payments on a lifetime mortgage.
Legal & General Home Finance has also partnered with Twenty7Tec this year, allowing its lifetime mortgages to feature on Mortgage Source, the residential mortgage sourcing platform.