The appointment is part of the lender’s growth plans and boosts the BDM team to nine across the UK.
Shaffi (pictured) brings 12 years’ experience in financial services with her, predominately dealing with mortgages and key relationships in and around London.
Shaffi’s role will be to support brokers in the home counties, handling individual application scenarios and ensuring that brokers have a successful experience working with Principality.
She will also be responsible for building Principality’s brand within this region.
Shaffi commented: “I am delighted to join Principality as a BDM at a time when the Society is investing in strengthening its relationships with brokers and growing its presence in the English market. I’m looking forward to implementing its existing customer eccentric culture, and growing our reputation among our broker community.”
Principality Building Society’s national accounts manager of field business development, Frances Hayter, said: “Thanks to a focused growth strategy, our intermediaries arm is expanding, allowing us to target key markets across the UK and deliver a quality service to brokers.
“It’s really important to the society to have excellent people and provide that human service and personal touch. Zeenat’s appointment will add experience and talent to our emergent team to help implement this growth strategy.”