The lifetime mortgage lender is pitched to help “modern families” manage their financial needs with a range of products.
The ‘modern family finance’ brand campaign features employees and their relations and friends, as examples of the diversity of modern life.
One Family merged with Engage Mutal in 2015, and in the last year has launched a lifetime ISA, a financial advice service, and added further lifetime mortgages to its existing range.
Simon Markey, chief executive of OneFamily said: “Our refreshed look and feel is the next step in our evolution.
“Since the merger we have focused on investing in our business to ensure it is fit for future growth, including the launch of our new products designed to help families with their financial goals.
“Modern family finance, for all of us is our promise to offer financial products and services that recognise the complexity of modern life.
“Whether that’s saving towards a child’s future, getting on the property ladder, or preparing for and enjoying retirement.”