You are here: Home - News -

Key Retirement rebrands as Key with TV campaign

by:
  • 24/07/2018
  • 0
Key Retirement rebrands as Key with TV campaign
Later life lender and adviser Key Retirement has rebranded as Key. The brand refresh is to coincide with a TV advertising campaign, featuring the strapline ‘Good Advice is Key’.

 

 

The first slot appears on national TV on July 24 and aims to highlight the importance of advice with an “entertaining and eye-catching” campaign.

The rebrand is to be phased in across the company’s website, customer facing communication and digital channels.

Key’s updated website will also include calculators, property valuations and online eligibility checkers for customers.

Read Mortgage Solutions’ full Q&A with Key Retirement Group chief executive Simon Thompson here.

Wider project

The rebrand is part of a wider project for parent company Key Retirement Group, which is looking to create greater cohesion among its brands.

Simon Thompson, chief executive at Key Retirement Group, said: “The equity release market is growing and evolving at a phenomenal rate as an increasing number of over-50s realise that they can use housing equity to meet the financial challenges they face.

“We need to evolve to meet these needs and highlight our fundamental belief that good advice to key to safe sustainable consumer outcomes.

“Retirement is no longer the event that it was 20-years ago when we launched and this change reflects the reality for many of our customers.”

Will Hale, chief executive at Key, added: “As a company, we have been pioneers in the equity release market since we launched twenty years ago and we are delighted to unveil our new brand to the market today.

“We have worked hard with our agencies to truly define what makes the company a market leader and believe that this rebrand reflects not only our heritage but our evolution.

“We look forward to providing our award-winning service to our customers under our exciting new branding.”

 

There are 0 Comment(s)

Comments are closed.

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.

Profiles

Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.

Marketwatch

Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.

Poll

Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
Read previous post:
Exclusive Q and A with Simon Thompson on Key rebrand and later life market

Key Retirement has rebranded as Key and launched a television advertising campaign. Simon Thompson, group chief executive at Key Retirement...

Close