The new product aims to provide flexibility and choice to financial advisers and their clients, and is available to borrowers aged from 55 years old.
It offers a choice of interest servicing options available from £25 a month, up to 100% of the monthly interest amount.
A cash facility is available to all borrowers who do not take the maximum loan to value (LTV), and those choosing an interest-serviced option can elect to take a payment holiday of up to three months in each policy year.
The new solution also provides different interest rate tiers result from the amount of interest repaid by the borrower.
The tiered interest rate reductions consist of 1bp off the roll up interest rate on up to 25%, 10bps on up to 50%, 15bps on up to 75 per cent and 30bps on up to 100%.
Managing director of retirement lending at Just Group, Paul Turner (pictured), said that the firm looks forward to introducing further innovation in 2019 to help more people achieve a better later life.
He added: “This innovation will support advisers to access new segments of the lifetime mortgage market. As one of the pioneers of the fast-growing lifetime mortgage market, we know how important it is to give advisers more flexibility and innovation to help them better serve their clients.
“Lifetime mortgages are undoubtedly one of the most exciting parts of the financial services market and a key growth area for advisers as people increasingly seek out more holistic ways to use their wealth, including their property wealth, to meet their objectives, whether that is to provide retirement income or capital, pay for care or pass on to beneficiaries.
“The Just For You Lifetime Mortgage draws on our experience of developing innovative and user-friendly solutions. We have worked with a number of advisers to help develop and test the new product range and are confident that it will open up new opportunities for financial advisers.”