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Alexander Hall launches ‘people-centric’ website – exclusive

by: Dom Scott, managing director, Alexander Hall
  • 29/01/2019
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Dom Scott, managing director of Alexander Hall, explains the thinking behind the company’s new website and how it reflects the culture he is cultivating – that of people being at the heart of the mortgage process.

 

Perhaps the most comprehensive study ever conducted on adult life and development was started in 1938 by Harvard University. The Grant Study was designed to track the lives of 724 people over several decades to determine which factors have the biggest influence on happiness and well being.

After more than 80 years spent studying the test group, the current director of the ongoing research project summarised its findings:

People who are more socially connected to family, to friends, to community are happier, they’re physically healthier and they live longer than people who are less well connected.
– Robert Waldinger, MD

The study also highlighted that the quality of those close relationships really matter too.

As a business leader I have always strived to create a culture within Alexander Hall that supports the conclusions of the Harvard study. There are three main areas where relationships play an essential role in our business:

The relationship my employees have with each other

Our people, like many, spend more of their waking hours at work than they do at home with their families. It’s important then, that work becomes a ‘home away from home’. This is best achieved by creating a friendly, productive culture where employees actively support each other’s development and celebrate each other’s success.

The relationship my employees have with their friends and families

The people who do well at Alexander Hall are those looking to build good lives for themselves. Quite often this is complemented by (but not necessarily limited to) spending time with friends, settling down with partners, starting families and buying homes.

I want them to have the time to enjoy these things. Finding the right work/life balance is not only the vital ingredient to being motivated, but also for being motivated in the right way.

The relationships my employees have with their clients

People with wholesome aspirations are more inclined to build their business with longevity in mind. This directly benefits clients, who are more likely to deal with advisers who genuinely care, who invest more time into their transactions and go the extra mile when needed.

One of the best parts of the job is seeing clients mature from being first-time buyers purchasing with friends to being home movers buying with their families.

Great mortgage advisers develop sincere bonds with their clients and measure their success by how these relationships grow.

We have recently updated our website to better reflect the importance of these three areas to our culture at Alexander Hall.

The site promotes our strong belief that people continue to be at the heart of the mortgage process; people want to speak to qualified mortgage specialists during what continues to be an emotionally-driven experience.

Kevin Roberts, director of Legal & General Mortgage Club, has done a lot of great work in promoting the ‘Value of advice’ to support this message.

Their research shows that 81% of homeowners thought the advice of an adviser was quite valuable or extremely valuable when securing a mortgage.

The user-friendly design of our new site makes it easier for clients to find the information they need.

We are also excited to utilise the award-winning technology of Twenty7Tec to allow our clients to search thousands of live mortgage products ahead of talking to one of our mortgage advisers.


The other strong theme of the website is diversity.

When I watch our clients walk in and out of our branches, I see the rich mix of our wonderful multicultural society.

I was keen for the website to reflect this, so that clients who may already feel a bit intimidated by mortgages not only feel the topic is accessible but that it’s accessible to ‘real’ people who look like them.

Alexander Hall stands alongside many great intermediaries within our industry who value the importance of good quality advice and sustain genuine relationships with their clients to achieve this.

As the Harvard study proved, “good relationships keep us happier and healthier.” And happy, healthy people make for great business.

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