Stacey Wood, previously a business development manager (BDM) at Coventry Building Society, has taken-up the newly created role.
She has more than 15 years’ experience in the industry, including five years as a financial adviser.
Wood will work with mainstream and specialist lenders on future innovations in the new build and first-time buyer sector, to increase the support available to PMS and Sesame members and their customers.
She will also work with builders, housing associations and local government to improve processes and make it easier for advisers to do business in the new build, help-to-buy and shared ownership sectors.
Growth opportunities ahead
Jane Benjamin (pictured), director of mortgages for Sesame and PMS, said the firm was opening more opportunities for members to support first-time buyers and assist with inter-generational lending.
“Our group is already very active in this sector, but we want to invest and grow this further.
“The creation of this new role reflects the importance of new build for advisers and the growth opportunities ahead.
“With her knowledge of the market from both an adviser and lender perspective, Stacey has the credentials and experience to make a real difference in this exciting new role,” she added.
Wood continued: “I am excited by all of the opportunities for our members and lender partners. For those firms who are already active in this area we want to make it simpler, while also helping firms who want to move into this sector for the first time.”