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Estate agent removes ad for rundown property after regulator intervenes

  • 03/04/2019
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Estate agent removes ad for rundown property after regulator intervenes
Two property firms have agreed to amend their property listings after complaints were made to the Advertising Standards Authority, suggesting they were misleading.


Estate and letting agent Northwood GB was the subject of a complaint after it listed a two-bedroom property for rent on Rightmove which it claimed was immediately available.

However, the complainant argued that the photos used in the listing were misleading, as the property was in a state of disrepair.

After the ASA contacted Northwood, it agreed to remove the claims that the property was immediately available, and to ensure that the photographs were updated once the refurbishment of the property had been completed.

Northwood has been contacted for comment.


Smoking chimney

Firthview Property Management was also accused of being misleading, as a listing on its own website presented a property as having an open fire and “modern storage heating”.

Upon being contacted by the ASA, Firthview agreed to change this listing to “electric storage heaters”, and confirmed that they were working to address an issue with smoke blowback. If these issues continued, the firm agreed to amend its claim that the property had an open fire.

David Thomas, of Firthview, said the property had been swept by an accredited engineer prior to the previous occupant moving in, and the firm had a test certificate to show that it had passed, so the issue raised was largely unknown to the firm until the ASA got in contact.

He told Mortgage Solutions that in response the firm has now made arrangements to address the blowback situation.

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