Ranson joins from Equifax where he held the position of chief marketing officer for Europe.
Freedom Finance said he will be responsible for furthering customer strategy.
It added that he brings “significant expertise from the UK’s consumer finance market, particularly in creating digital products that make financial decisions engaging and straightforward”.
At Equifax, Ranson worked on the implementation of the first live Open Banking journey with HSBC – a service that Freedom Finance integrated within its online applications in February.
The fintech firm offers mortgages and secured loans through its platform and with financial advisers.
Experience in data-business
Freedom Finance chief executive officer Brian Brodie said that with years of experience in a major data-based business, he was delighted to have Jake join the firm.
“Jake’s appointment comes at a time where Freedom Finance is investing in technology and people to help carve-out exactly what borrowers want in the digital market,” he said.
“I have no doubt that his experience will further strengthen our leadership team and how the business meets customers’ requirements in a highly digitised world.”
Ranson (pictured) noted that personal finance can be complicated and unnecessarily daunting for some, with many consumers feeling alienated and confused by the industry, ending up with the wrong products.
He added that the firm had huge growth potential, which drew him to the business.
“I look forward to working within a talented team dedicated to delivering experiences and outcomes which inspire customers to return,” he said.