Midlands based short-term lender Apex Bridging has promoted Sonia Shortland to managing director.
Her promotion coincides with the lender’s move to larger premises within the Cornerstone complex in Kegworth and its plans to increase its middle management team.
Shortland (pictured) was formally a director responsible for the day-to-day management of Apex. Her new role will have a greater emphasis on developing and implementing the businesses strategy and plans for the next three years.
Simon Blunt, Apex’s founder, said: “Sonia has been instrumental in establishing Apex Bridging as a growing influence in the bridging sector and we are delighted that in her new role she will be guiding our exciting growth plans for the next three years.”
Shortland added: “The market is becoming more sophisticated and I am delighted to have been asked to steer the business in such challenging times. We have outgrown our current premises and we are currently seeking to fill an operations manager’s position, and other appointments will follow.
“I hope to reward the group board’s confidence in me by extending our distribution to more brokers who share our common sense approach and can trust us to be true to our word.”
Shekina is the deputy editor at Mortgage Solutions and commercial editor at Mortgage Solutions and Specialist Lending Solutions. She has nearly eight years of experience in the B2B publishing market, having previously covered the hospitality, retail, pet, accounting and jewellery sectors.
Shekina has worked for Mortgage Solutions and Specialist Lending Solutions for almost five years. Here, she covers the market’s breaking news stories, engages with professionals in the sector, and oversees any commercially agreed content in partnership with mortgage-related companies.
This includes presenting webinars and hosting roundtable discussions on developing themes in the mortgage sector.
She is an NCTJ-trained journalist and was nominated for the Headline Money Awards Mortgage Journalist of the Year in 2021.
In her spare time, Shekina likes to read, travel, listen to music and socialise with friends.
She currently reports on current events in the mortgage market and liaises with financial clients to produce sponsored content.
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