Her brief will include looking after equity release and later life clients on the South coast and pursuing her membership of the Equity Release Council standards board.
Viva has won the Best Financial Adviser – five advisers or fewer award at the Equity Release Awards for the last four years and won a British Mortgage Award this year.
Murley was an adviser at Dorset-based Apex CB Financial Planning for two years after running a compliance and risk assessment consultancy practice following several years as head of insurance and sales marketing at Santander.
Murley said: “I am excited to be joining the team at Viva Retirement Solutions to build upon a successful two years advising clients across Dorset with their mortgage requirements in later life.
“This presents an opportunity for me to join a national independent firm with a recognised reputation across the industry. As the sector continues to grow and move towards mainstream, I hope to use my position on the ER Standards Board and my 40 years’ experience in financial services to support the team at Viva in achieving their continued growth.”
Viva director Mark Lambert, said: “We are very pleased to have Liz on board and her appointment only strengthens the best advice offering for our clients in this growing market. We fully support Liz’s role with the Equity Release Council and are delighted to able to offer face to face advice on the South Coast through Liz”.
Viva has plans to grow its business and adviser numbers and is an Appointed Representative of network Stonebridge.