Brocklebank joins OpenMoney from Cheshire-based Kellands Hale where he was mortgage and protections adviser and head of mortgages.
Prior to that he held adviser roles at Santander and Yorkshire Building Society.
Anthony Morrow, chief executive and co-founder of OpenMoney, (pictured) said: “Buying a house is likely to be the biggest financial decision most of us will make, but many people are struggling to get onto the property ladder at all.
“For those who do, the process is often confusing, expensive and time consuming, with multiple parties to contact and chase.
“James’ experience as a mortgage broker and developing fintech mortgage solutions will be invaluable as we shape our competitive offering over the next few months. Initially the service will be aimed at first-time buyers, to help more people achieve their dream of home ownership, with the full range of products added over time.”
Brocklebank added: “All too often mortgage advice is limited to getting the best rate and mortgage for a client. This is of course vital, but we are not going to abandon our clients there. Our aim is not to just provide a quick service and get a cheap two-year rate, we are going to provide mortgage advice in a modern way, when and where a client needs it.”
In November last year, online financial business Evestor separated its financial advice service from its non-advised service to create OpenMoney. The venture is backed by Moneysupermarket.com co-founder Duncan Cameron and Morrow.