Holmes joins from Coventry Building Society where she held a variety of in-branch and head office roles, most recently within the intermediary space.
In the newly created position, she will be reporting to Richard Carson, business development and marketing manager.
“I was thrilled to be given the opportunity to join ESBS as its business development manager,” Holmes said.
“I am looking forward to working for a regional building society where I am able to influence decisions and be a part of new projects and propositions. I’m very much a people person, so the chance to work closely with our intermediaries is the perfect fit.”
Paul Tilley, chief executive of ESBS, added: “I would like to wish Debbie a very warm welcome to the team.
“She brings an impressive range of experience working both within sales and finance, and I am confident that her talents will continue to flourish with us here at ESBS.”
Formerly known as Earl Shilton Building Society, the company recently updated its brand identity to “attract a wider audience and express the individuality of its members”, as well as its own products and services.
This has involved the use of its name as the acronym ‘ESBS’ in the logo, as well as the new strapline ‘as individual as you’.