More than three quarters of over-55s who had views on how they want to receive care later in life said they wanted it to take place at home.
Almost 60 per cent said they wanted carers to visit them in their current home while 20 per cent said they would prefer to move to a more manageable home.
The partnership between Key and Bluebird Care will allow its 200-strong network of local care providers to contact an equity release adviser if residents want to find out more about how using their housing wealth can help them receive support at home.
Yvonne Hignell, managing director of Bluebird Care, said: “As a care provider who has been working in the industry for over 15 years, we know that many people worry about how to fund care at home.
“By collaborating with Key Partnerships, we are giving our customers access to later life advice helping our customers exploring their options where previously they may not have been aware of this potential solution. It’s about finding the right options for our customers and helping them stay in their homes for as long as is possible.”