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Advisers must make themselves more visible online – research

  • 12/11/2019
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Advisers must make themselves more visible online – research
Research from Pepper Money has revealed that mortgage brokers need to have an online presence as borrowers are increasingly turning to this route first to find advisers.


The lender surveyed 600 adults who had experienced adverse credit problems in the last three years and were planning to take out a mortgage or remortgage in the next 12 months.

Of this, half said they would be using online research to find a broker to help them.

Slightly fewer, 44 per cent, said they would choose a broker based on existing relationships, while just 36 per cent would ask for recommendations from family and friends.

Danny Belton, head of lender relationships at Legal & General Mortgage Club, said: “It is no surprise that in today’s world, potential customers start their search online to find an adviser.

“However, the fact that these customers are seeking advice from an adviser is very encouraging.

“This demonstrates the need for advisers to make themselves more visible online, and to stay close enough to existing customers so that they can be recommended to friends and family that may need their help.”

Pepper Money sales director Paul Adams noted that the lenders research had found considerable demand for mortgages from people who have experienced credit blips in the last three years, with many having concerns about their application being declined.

“This presents an opportunity for brokers to promote the services they offer to potential clients and, with half of customers in these circumstances saying that they would use online research to find a broker, it’s clear that brokers can benefit from working on their online presence,” he said.


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