HUB Financial Solutions’ advisers will complete a full fact-find and explore alternative solutions which may be more suitable for the customer, the firm said.
If equity release is suitable, HUB Financial Solutions will recommend products tailored to the needs of the customer.
Simon Gray, managing director of HUB Financial Solutions, said: “We are delighted that Moneyfacts has chosen HUB Financial Solutions to provide equity release advice services to their customers.
“To be selected by an organisation which has an outstanding reputation within the industry for providing price comparisons via their website is a strong endorsement of our reputation and service quality.”
Michelle Monck, head of digital at Moneyfacts, added: “From today our site visitors will be able to raise their questions and find out more about equity release by speaking with experienced and highly trained advisers at HUB Financial Solutions.
“This new link to HUB Financial Solutions is especially important as a significant proportion of our site visitors are the over-50s looking to get the best financial outcome, including from their property.”