Bagley (pictured) will leave Sesame Bankhall Group where she worked for more than four and a half years most recently as business development director.

Prior to joining Sesame, Bagley has worked for the The Right Mortgage and Protection Network, TMA, Personal Touch Financial Services and Legal & General Insurance.

Her appointment will support Uinsure’s objective to develop digital insurance propositions for its adviser and strategic partners.

“Uinsure has an overwhelming passion and relentlessness when it comes to customer centricity and tech innovation which I believe go hand in hand to advance the experience of buying and giving advice on insurance products,” said Bagley

“I’m looking forward to working alongside such a talented and aspirational team to progress the future of insurance.”

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Uinsure’s chief executive officer Simon Taylor said: “We’re excited to have Lauren join our team with her extensive industry experience, as well as digital and technology marketing expertise.

“The creation of our chief marketing officer role is a series of appointments that Uinsure has made to continue advancing in a fast-changing technology and regulatory landscape.

“The demand to achieve even better and fairer outcomes for intermediary customers, further compounded by the need for simpler, faster, and more innovative ways of engaging with advisers and customers using technology, is at the heart of our business.”

Bagley joins Uinsure on 4 November.