Atkin has 30 years’ experience in the financial services industry as an editor and journalist as well as working in internal and external communications for Yorkshire Building Society.
She was previously a group editor at publisher Emap covering three financial services brands, including lender trade title Mortgage Finance Gazette for 14 years. She was simultaneously editor of consumer websites whatmortgage.co.uk and themoneypages.com.
The announcement follows three other agency appointments in the second half of last year. This takes the size of the PR agency from three to seven in just six months as it continues to grow its client base.
Specialising in financial services, technology, property and construction, Bclear has plans to grow at least another 20 per cent in the next twelve months.
Debbie Staveley, CEO and founder of Bclear Communications in 2005, said: “I’m really pleased that Jo is joining our team. Having someone of Jo’s calibre join bClear, with her depth of knowledge both of journalism and the mortgage market, will add real value to our clients.
“The pandemic and the various lockdowns have really highlighted the need for good PR as a route for companies to get their voices heard and their products and services to market. As a result the demand for good communication has skyrocketed. Having Jo join the team will help us to meet that growing demand.”
Jo Atkin, senior account manager at Bclear, added: “I’m thrilled to be joining Debbie and the team as the agency continues to grow. Even in these uncertain times, firms need good PR and I know from my former life as an editor that this PR company punches above its weight. I’m looking forward to working with current clients and new ones and can’t wait to get started.”