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HSBC appoints Wolfenden head of retail banking

  • 04/02/2021
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HSBC appoints Wolfenden head of retail banking
Tom Wolfenden has been appointed head of retail banking at HSBC.


In an internal move, Wolfenden moves from his role as head of finance and strategy for HSBC UK’s wealth and personal banking division, with effect from 1 March, replacing Tracie Pearce, who is leaving the bank after six years’ service.

Tom will assume responsibility for all retail products, including the teams that look after banking, buying a home and customer experience, in addition to strategy and risk and underwriting.

Stuart Haire, HSBC UK’s head of wealth and personal banking, said: “Tom has a huge amount of experience in the bank and knows our strategy, products and capabilities like the back of his hand. I would like to sincerely thank Tracie Pearce for her time with the bank, both as head of mortgages and latterly heading up retail banking. She has made a real difference to this bank and leaves big shoes to fill.”

Wolfenden said: “Whether it is providing appropriate support with credit products, enabling products digitally, or helping the most vulnerable in our society, more than ever, now is the time for banks to step up to the mark to deliver for customers. I will do my utmost to ensure we continue to do just that.”

He is a chartered accountant and has spent over 10 years at HSBC starting as head of insurance asset, liability and capital management before moving to become head of finance for the Middle East North Africa region and subsequently chief finance officer for HSBC insurance.

Wolfenden grew up in Yorkshire and attained a BA in Econometrics from the University of Sheffield. Tom is married with four children and enjoys adventure and travel, including trekking where he has climbed to Everest Base Camp, Mount Kenya and Kilimanjaro. Tom also enjoys running and cycling, completing the London Marathon, a 1000km bike trip across Thailand and most recently competing in triathlons.


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