Glenhawk said Pritchard (pictured) would be leading the lender as it looks to expand its offering across the UK with several new products planned for the year.
Pritchard won the head of sales award at the British Specialist Lending Awards 2020 and has more than 20 years’ experience in the industry.
He will be based in London and report directly to managing director Nick Hilton with responsibility for establishing Glenhawk’s regional and national offering.
Pritchard will be leading a team of six business development managers initially focused on its existing regulated and unregulated bridging products.
The lender added that it made 14 hires last year and said it remained on course to lend £500m by the end of 2022.
Pritchard spent almost seven years at Precise with the last five as head of sales.
During this time he led a team of 15 sales managers, overseeing £2.8bn of mortgage originations in 2019.
He previously worked at Principality Building Society where he was business development manager and interim head of intermediary sales.
Glenhawk CEO Guy Harrington said: “Over the past decade Jamie has established himself as one of the best in the business.
“He has an enviable track record overseeing sales teams that have some of the strongest introducer relationships in the market which has translated into year-on-year growth.
“As we look to replicate our success in London and the South East in other parts of the UK, his experience will be invaluable.”
Jamie Pritchard added he was extremely excited to be supporting its regional and national expansion focus.