Woods (pictured) joins from Sesame Bankhall where he has been business development director and campaigns and proposition director for the last five years.
He has more than 30 years in the insurance and mortgage industry having held positions at Royal Sun Alliance, Mortgages Direct, PruProtect and Pink Home Loans, among others.
Woods will report to director of intermediary Craig Brown and lead the insurer’s market development team to deliver its intermediary proposition and support the growth of the protection market.
He will be charged with helping advisers to develop their knowledge and business models while giving them the tools to highlight the risks to their corporate clients, L&G added.
Woods join the insurer on 26 April.
Brown welcomed Woods and said he was the ideal choice to lead the intermediary development team.
“I would also like to take this opportunity on behalf of the LGI team and myself, to express our gratitude to Richard Kateley for the significant contribution he has made to the development and success of LGI and the protection industry over the last 33 years,” Brown said.
“He will be sorely missed and we wish him all the very best.”
Woods added: “If the last 12 months has reinforced anything, it’s that health is just as important as wealth, yet only when placed in jeopardy do we truly value them.
“Protection policies are not there to change lives but they are there to provide a financial safety net when people’s lives change.
“It’s therefore even more important than ever that advisers are equipped with the right tools and information to help them talk to more of their clients about their protection needs,” he added.
