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Smart365 launches HomeBuyer to help brokers create marketing materials – exclusive

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  • 09/09/2021
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Smart365 launches HomeBuyer to help brokers create marketing materials – exclusive
End-to-end mortgage platform Smartr365 has launched Homebuyer, a hub which will allow brokers to create their own bespoke marketing materials.

It will be available to all Smart365 users at no extra cost, and allows brokers to create their own marketing materials like email banners, social media content and posters, using customisable templates.

The hub will also allow brokers to customise customer client-facing tools like the client portal and FactFind with their own branding, and a second logo can be added to materials for joint projects.

The materials have a QR code or weblink which will enable people to contact brokers directly, with the intention of making lead generation easier.

Smartr365’s chief executive officer Conor Murphy (pictured) said that: “The fierce competition in today’s mortgage market brings the importance of marketing to the fore. We are therefore extremely proud to share our latest innovation to help users create bespoke materials that amplify the reputation and awareness of their work at no additional cost, and together with the HomeBuyer app transform a broker’s lead generation.”

He added: “The ability to customise client-facing tools to deliver a tailored user journey is another key part of this and adds to the overall Smartr365 experience for both broker and borrower.”

“Today’s announcement is testament to our commitment to helping users to work on their business, as well as within it. This is the latest step in a very exciting journey and we look forward to enhancing our offering in the coming months.”

The mortgage platform, which connects advisors, estate agents and home buyers, was launched in 2017 and employs around 35 professionals and developers.

In July the platform said that it had 2,000 users on its platform and grown seven-fold in the last 12 months.

It has also added Leeds Building Society, TSB and Aldermore as lenders on its platform.

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