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Keystone Property Finance appoints sales head and hires two BDMs

  • 05/01/2022
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Keystone Property Finance appoints sales head and hires two BDMs
Keystone Property Finance has promoted Moises Cruickshank (pictured) to the new role of head of sales and hired two business development managers (BDMs) to its team.


Cruickshank will report directly to sales and marketing director Phil Riches, and he will oversee the firm’s business managers and support London brokers with complex buy-to-let cases.

He has been with Keystone Property Finance since 2016, initially joining as senior business manager supporting brokers in London and the South East.

Prior to that, he worked at Crystal Specialist Finance for just under a year as a business development manager.

Before that he worked at Virgin Money for around seven years, most recently as an intermediary relationship manager for the South East.

Alan Luther joins as a BDM covering the South West, whilst Simon Jones will cover London and Essex.

Luther was most recently a self-employed mortgage adviser and before that worked at Accord Mortgages were for nearly five years. Before that he worked at Newcastle Building Society for nearly a decade.

Jones has spent the past 10 years managing dive resorts in Indonesia and prior to that he worked for 17 years as a mortgage adviser for Savills Private Finance John Charcol and Lloyds TSB.

Elise Coole, managing director of Keystone Property Finance, said: “I am delighted to announce that Moises has been promoted to the role of head of sales with immediate effect. Moises has become an integral part of the team since he joined in 2016 and this promotion is just reward for all the hard work he has put in over the years, particularly over the past 18 months.

“I’m also excited to welcome Alan and Simon, both of whom have lots of experience in the mortgage market. I’m sure that experience will bolster what we believe is already one of the best BDM teams in the market.”

Keystone Property Finance now has 71 employees in total, which also include a further nine support staff in pre and post-offer processing with effect from 4 January.

The firm plans to scale up its lending in 2022, and has completed more than £600m of buy-to-let loans since coming back to the market as full in-house lender in 2018.

Coole added: “We have grown considerably since we returned to new lending three years ago, which is amazing considering that we have spent half of our existence in a pandemic.

“While we have already achieved so much, we have plenty more to do to achieve our ambition of becoming the buy-to-let specialist lender of choice for brokers. So, this year we are planning to significantly increase lending and head count to ensure we get one step closer to that goal.”

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