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Smoove appoints Michael Cress as CFO

  • 03/05/2022
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Smoove appoints Michael Cress as CFO
Smoove, formerly ULS Technology, has hired Michael Cress as its chief financial officer, taking over from John Williams who has been with the company for over a decade.

Cress will take on the role from 3 May.

He was most recently finance director at My 1st Years, a personalised baby gift brand, for just over three years. Before that he was financial director at Thread Styling for around a year.

Before that he was chief financial officer at Kelkoo, a plus size women’s clothing brand, for nearly five years, and previously was financial director at The Digital Property Group for just over two years.

Jesper With-Fogstrup (pictured), Smoove’s chief executive, said: “We welcome Michael to the company, whose in-depth commercial knowledge and sector expertise will be critical to building on the very strong foundations laid by John.

“We thank John for his outstanding contribution to ULS, and wish him the very best in his future endeavours.”

Williams has been with the firm for just over 11 years, and during his tenure the company floated on the Alternative Investment Market.

Prior to that he worked at Stortext as finance director for just over five years and before that was finance director at FM Image Management for nearly four years.

Smoove rebranded from ULS Technology in April this year. At the time With-Fogstrup said the rebrand “reflects our ambition to simplify and revolutionise the home moving and ownership process”.

He added that over the last three years its platform had saved around 1,360 days’ worth of onboarding and admin time and to date it had helped over 850,000 home moving and refinancing transactions.

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