You are here: Home - News -

Sesame Bankhall Group launches protection take-up campaign

  • 05/05/2022
  • 0
Sesame Bankhall Group launches protection take-up campaign
Sesame Bankhall Group has launched a protection campaign to improve the financial resilience of households, help advisers who want to write more protection business, and get more client-customers cover.


Sesame is asking intermediaries to sign up to its ‘Protection Pledge’ campaign and commit to talking about protection with their clients.

In return, the group will offer support from its in-house experts, along with other providers, to help introduce protection to every client conversation.

Providers include Aegon, AIG, Aviva, British Friendly, Canada Life, Cirencester, Guardian, Legal and General, LV=, Royal London, Scottish Widows, Shepherds Friendly, The Exeter, Unum, Vitality, and Zurich.


What’s on offer

Advisers can access training content including articles, podcasts and webinars covering sales skills, objection handling, writing a client’s plan into trust, understanding the underwriting process, introductions to all the major product types and more.

The campaign will run for three months with select content available free to all advisers. Full content will initially be given to 11,000 members of PMS Mortgage Club, Bankhall and Sesame Network.

Emma Thomson (pictured), head of protection and GI propositions at Sesame Bankhall Group said: ““Protection insurance provides valuable financial support in times of real need. It helps people stay in their homes and pay the bills when coping with illness, injury or bereavement.

“We are therefore asking advisers to join us because we are aware that writing protection business does not come naturally to everyone. We can connect them to our partner firms if they would prefer to refer their clients to a protection specialist.

Citing a 2020 report by Legal and General that found the average household was 24 days away from the breadline, Thomson said that protection against the unexpected is “vital”.

“By signing our Protection Pledge advisers will not only ensure customers remain financially resilient, but it will also open-up a valuable revenue stream for them,” she added.

Advisers can find out more about the campaign here.

There are 0 Comment(s)

You may also be interested in