With the addition of MPowered Mortgages, IMLA now has 65 full and associate members, including banks, building societies, non-bank lenders and mortgage service providers.
MPowered recently launched its prime-residential mortgage range, which aims to make the mortgage application process quicker and more certain, using AI, data science and machine learning.
Emma Hollingworth (pictured), distribution director, will be appointed IMLA representative.
She said: “We are delighted to join IMLA, an organisation which brings huge value to both its members and the wider mortgage industry. We are looking forward to taking part in the important conversations driving change within our sector – in particular, when it comes to the role of technology in offering both brokers and their customers a smoother homebuying experience.
“We believe it’s crucial that the industry adopts technology to simplify the mortgage journey for homebuyers. This is more important now that it has ever been given the rapid rise in the cost of living and the expected increase in mortgage rates putting extra pressure on brokers to secure mortgages as quickly as possible for their customers.”
Kate Davies, executive director of IMLA, added: “We welcome MPowered Mortgages to IMLA, where we value the diversity of our membership as we unite to effect positive change within the mortgage industry.
“We look forward to MPowered Mortgages’ contribution as we continue to work together to create an even brighter future, improving outcomes for our members, the industry and homebuyers.”
