He was previously regional advice delivery manager with the advice arm of Key.
In the newly created position, O’Connell will manage the more than 80 self-employed advisers at The Equity Release Experts, the advice arm of Key.
He will also develop productive relationships with introducer partners.
O’Connell said: “With the later life lending market growing faster than ever, I am delighted to be stepping up into this newly created position at The Equity Release Experts.
“This feels like a natural progression for me as it will allow me to use my experience to better support our entire self-employed network. I look forward to working closely with the team to achieve our long-term goals as well as continuing to provide excellent levels of customer service.”
Ian English, advice delivery director at Key added: “Damon has been an integral part of Key’s whole of market channel, The Equity Release Experts, for a few years now so we are delighted to promote him to the newly created role – head of advice delivery.
“It is truly deserved and I look forward to working with him as he builds on his experience and market knowledge to ensure that our self-employed whole of market advisers receive the support they need.”