Luxury asset lender Suros Capital has appointed Helena Khizam (pictured) as its managing director, with a remit to grow the business among intermediaries, firms working with high net worth individuals and corporates.
She was most recently a partner and chief executive of technology platform provider Captec Systems for nearly six years.
Khizam also worked concurrently as consultant at Crestline Investors for around six years and before that was director at Tanazir Capital Consulting.
Prior to that she worked in investor relations at Securis Investment Partners and has also gained experience at HSBC Asset Management and BlueBay Asset Management among others.
Helena said she was delighted to join the firm and her challenge was to “generate greater acceptance and understanding of our proposition among advisers and their potential customers”.
“I want to make borrowing against luxury assets as normal and straightforward as it is against bricks and mortar,” she said.
She continued that she was excited about the lender’s prospects as it offered a real world alternative to traditional short-term lending, but it would be introducing new initiatives as it increased its efforts to be a “positive disruptor in the short-term lending sector”.
Khizam added: “It takes time to generate wholesale confidence in business concepts that seem to challenge accepted norms, but I want to position Suros Capital’s offering as complementary to traditional bridging.
“Therefore, we will look to build trust in our brand by demonstrating the simplicity and effectiveness of our proposition, the levels of security we provide for the assets left in our care and our total commitment to client privacy.”
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.
