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LiveMore names Martyn Evans as RSM for the North and Scotland

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  • 11/08/2022
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LiveMore, a later-life lending specialist, has appointed Martyn Evans (pictured) as its first dedicated regional sales manager for the north of England and Scotland.

Evans brings eight years of experience with business development in mortgages, largely in the north and northeast UK. This includes five years as a business development manager (BDM) with Virgin Money and he most recently worked for the buy-to-let lender Landbay.

He will work with and support brokers across the region as part of its strategy to meet the growing needs of the 50-plus mortgage market. The lender entered the Scottish market earlier this year, adding that it was a high-opportunity later life market that is currently underserved.

Evans said: “LiveMore has ambitious plans to ensure that brokers, and their clients, understand and have access to the whole suite of later-life mortgage products. One-size-fits-all is definitely not the case for borrowers in the over-50 bracket and I’m looking forward to working with brokers to show that there are a variety of solutions for their clients.”

Alison Pallett, managing director of sales at LiveMore, added: “Martyn brings not only experience of financial services, but specifically in business development. His knowledge and expertise, along with his ability to relate to brokers and their clients will be invaluable. Having face-to-face coverage in the north and into Scotland will help us to ensure we are getting our products out to a section of the market that has not, until recently, been catered for sufficiently.”

In recent months, the company promoted Margarita Genovesa to BDM for the London region, and has hired Jon Sturgess and Nina Harrison to its senior team.

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