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Leaders Romans Group rebrands Start Financial Services to Mortgage Scout

  • 20/05/2024
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Leaders Romans Group rebrands Start Financial Services to Mortgage Scout
Leaders Romans Group (LRG) has rebranded and integrated Start Financial Services into Mortgage Scout.

Start Financial Services is part of Acorn Group, which was acquired by LRG in 2022. This move is expected to align the group’s financial services more closely with LRG’s brand presence, and expand its reach in London and the South East. 

This has also increased Mortgage Scout’s number of brokers, which is expected to boost service capacity and expertise. 

Together, the businesses currently transact more than 7,000 mortgage and protection cases each year. The company aims to increase its market share further. 

The advisers transitioning to the new branding will continue to be based out of the Acorn Bromley headquarters and agency network to maintain their existing presence. 


Not merely a name change 

Tom Davies (pictured), group financial services managing director of LRG, said: “This rebrand is not merely a change of name; it is a transformation in our service delivery and strategic positioning. By rebranding Start Financial Services to Mortgage Scout, we are laying the foundations for significant growth. Our focus is on investing in our people, pooling resources, and fostering a collaborative environment where ideas, skills, and support thrive. We have talented and driven people working in both brands, and we are excited to pursue our ambitions by working more closely together under one brand.” 

“Our agency network now exceeds 300 across all of LRG’s brands, and the rebrand ensures that our clients receive the same personal service from the same exceptional team, but with an enhanced suite of offerings and a stronger market presence.” 

LRG said it has a “strong track record” of successful integrated acquisitions, and Acorn was an example. 

The group said the transition to Mortgage Scout will enhance the offering of Acorn’s financial services team and allow for further organic growth. 

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