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Just Mortgages appoints Gulfraz as North area director

  • 13/06/2024
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Just Mortgages appoints Gulfraz as North area director
Just Mortgages has appointed Zarah Gulfraz to the position of area director for the North region within its self-employed division.

She will be based in Manchester and have the responsibility of working with self-employed brokers in the region to develop their business plans, identify opportunities for growth and expand their business through retirement. Gulfraz will also assist them in accessing in-house training, compliance and marketing support. 

She will also scout and recruit new brokers for the division. 

Gulfraz has worked in the mortgage sector since 2010, starting at Britannia Building Society as a mortgage adviser for seven years. The lender was later bought by The Co-operative Bank. During her time there, she carried out various business functions such as mortgage servicing, underwriting, pre-application and post-submission responsibilities. 

She then joined Aldermore as an adviser for just over a year, before moving to Reeds Rains as a mortgage and protection adviser. 

Gulfraz also worked at Mojo Mortgages for nearly three years, most recently as sales manager, and for under a year as head of mortgage sales. 


‘A real resource for brokers in the region’

Gulfraz (pictured) said: “I’m thrilled to be joining Just Mortgages and the self-employed team. I’ve always been hugely passionate about advice and using my skills to help brokers get to where they want to be. Alongside helping brokers to grow their businesses, a key focus will be recruitment – breaking down the barriers and any illusions around self-employed to show the many talented employed brokers how they can get what they want from their careers and grow a successful business. 

“I’ve been blown away by the level of training and support Just Mortgages provides to its brokers. Everything has been top notch – including the adviser induction [that] I was able to join. It got me hyped up and buzzing to advise, let alone new brokers. It’s a great opportunity to add my skills and experience to this immense level of support and to work closely with talented brokers in the region.” 

Ben Allkins, head of mortgages and protection at Just Mortgages, added: “Rather than hires that add unnecessary processes or red tape, we look for those that can add real value to our brokers. With her wealth of experience across the industry, Zarah is a fantastic example and will be a real resource for brokers in the region. As we look to offer our proven proposition to more brokers, her track record in recruitment and professional development will be hugely valuable too. 

“We pride ourselves on the infrastructure we place around all our self-employed brokers, providing them with the launching pad to have successful careers and build fantastic businesses. Alongside day-to-day support with sales, training, marketing and compliance, this includes the decades of expertise and real-world experience of our management team. While brokers can dial into this as much or as little as they require, that safety net and support structure is always there.” 

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