Protection Guru can offer financial advisers with updates and insights on MetLife’s products.
Upcoming insights will also be included on MetLife’s protection accident cover, child critical illness cover, mortgage protection and value-added benefits products.
Advisers will also benefit from insights on individual protection offerings such as everyday protect, child shield and mortgage safe.
MetLife joins 10 other providers on the platform, which include Royal London, Legal and General and Vitality.
The insights from the platform are free of charge for advisers, which it says guarantees “maximum accessibility” and are regularly updated.
Richard Horner, head of individual protection at MetLife UK, said: “We have big plans to help grow the protection market through our innovative propositions, and we’re pleased that these developments will be effectively communicated to the community of advisers using the Protection Guru platform so they can make informed decisions for their clients.
“From 1 July, we announced some big changes to our EverydayProtect product that will see more people getting more financially when they need it most – so that everyday people can ‘just say yes to the everyday’. Alongside this, we are making industry-leading system improvements that will see new adviser and customer portals hit the market.
“We seek to provide greater value to our customers and are committed to helping advisers grow their businesses. We are delighted to be working with Protection Guru because they are as passionate as we are about supporting advisers to ensure quality and affordability remain front of mind for protection product recommendations.”
Joanne Legg, sales and relationship manager at Protection Guru, said: “By joining Protection Guru, our community of advisers will now have access to timely, accurate and comprehensive insights on MetLife’s suite of protection products, alongside those of existing companies on our platform.
“Protection Guru seeks to empower advisers and, through Protection Guru Pro, supports them to make recommendations that holistically consider a matrix of quality, value and price, which has become crucial since the implementation of the Consumer Duty regulation last year.”
