He began in his new role at LSL Financial Services on 1 September. 

Hall has worked for LSL since 2021, when he joined as director of new homes financial services. In his new role, Hall will be responsible for the management of lenders, insurance providers and new homes partners under one team. 

Prior to this, he worked at Legal and General for more than 15 years, most recently as head of broker relationships and propositions.

LSL Financial Services’ development director, Lisa Martin, will continue to oversee relationships with strategic partners on behalf of directly authorised advisers in the TMA Mortgage Club. 

Richard Howells, group managing director of the financial services division, said: “Our business is evolving and, as it does, we are taking the opportunity to review and improve the way we do things. Craig’s appointment is part of that evolution and his work with our strategic partners will remain central to our success as a business.” 

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Hall added: “I am delighted to be taking up this new role and excited to build on the fantastic relationships with our supplier partners, ensuring we continue to provide the best possible value for our broker partners and their customers.” 

Last month, LSL Financial Services hired Emma Hollingworth as its chief distribution officer.

LSL’s financial services division includes the Primis Mortgage Network and TMA Mortgage Club. At the end of the 2023 financial year, the division saw its profit rise to £5m, up from a loss of £7.2m the year before.