Formerly Lloyds Banking Group’s (LBG’s) head of strategic and technology partnerships, Cherrington (pictured) has over 20 years of experience working in financial services in a wide variety of roles at the bank including in finance, internet banking and product development.
In the newly created role at SBG, Cherrington will be responsible for driving growth and increasing the market share of the group’s DA businesses, supporting mortgage, protection and wealth firms under the Bankhall and PMS Mortgage Club brands.
The appointment forms part of the group’s growth and modernisation plans.
End of senior recruitment drive
Richard Harrison, SBG’s chief executive, said: “As a strategic business leader with proven experience of achieving outstanding results, Claire is an excellent addition to our strong executive team and the ideal person to lead our Bankhall and PMS businesses.

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“Her appointment means SBG’s executive committee has now reached its full complement, and with her drive, ambition and standards added to our already stellar team, we are now well-positioned to achieve our aims in 2025 and beyond.”
Cherrington added: “I couldn’t be happier to join at such an exciting time in SBG’s journey and I look forward to working with our PMS members and Bankhall clients to create value for them and their customers in the process.”
Cherrington will join SBG in March, subject to the Financial Conduct Authority’s (FCA’s) approval.
Earlier this year, SBG hired Toni Smith, formerly of Primis, in the newly created role of distribution director, Catherine Darroue as marketing and brand director, and Rebecca Luter as HR director.