Mortgage Brain Hub will bring together Sourcing, Criteria, Affordability, and Submissions in one single web-based interface. The firm said this would make sure that users can access any of its features with one login.
Users will be able to subscribe to any combination of Mortgage Brain features depending on their needs.
The new CRM Brain will also be part of the hub. This is a software-as-a-service (SaaS) system that manages a number of functions, such as lead tracking, and has built-in compliance.
The Mortgage Brain Hub will also include an enhanced Sourcing Brain platform, which upgrades to display search results faster.
There will also be the new Submissions Brain, which can be integrated into any CRM or broker system to provide an identical application journey for all lenders.
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It will also have Affordability Brain, which pulls results from over 35 residential lenders covering 90% of all residential lending, and Criteria Brain, which is updated by lenders in real time every day. Criteria Brain will be available on the hub in spring.
The firm said the hub would benefit brokers and networks by giving them more control, allowing them to manage licences and enable them to work from anywhere through online access.
Zahid Bilgrami, CEO of Mortgage Brain, said: “Technology, created to support brokers, has become fragmented as more providers enter the market. This has led to brokers having to juggle multiple systems, logins, and tools, which is time-consuming, inefficient and frustrating. In addition to this, brokers are increasingly challenged by changing rates and criteria, staying on top of compliance, admin tasks and paperwork, and client demands for quick, accurate mortgage solutions to suit a diverse range of needs.
“Mortgage Brain Hub is a response to these frustrations, developed following feedback from brokers and networks who want greater efficiency, integration, and collaboration in the mortgage process. This launch is also a reflection of our commitment to innovation and our vision to drive positive change in the industry.”
He added: “Our mission at Mortgage Brain is to create powerful software, data, and analytics that unite lenders, brokers and aggregators to operate compliantly and efficiently, giving borrowers certainty earlier in their search for a mortgage. Mortgage Brain Hub goes a long way to delivering on this mission.”
In December, it was announced that Mortgage Brain had partnered with Primis.
