
Surridge joins from MPowered Mortgages, where he was the director of sales and distribution.
Starting his new role on 19 February, Surridge brings over 20 years of experience, including three years at Mortgage Brain as a national account manager, nearly four years at Countrywide Mortgages, most recently as regional manager, and three years as a financial adviser at Lloyds Banking Group.
He will also take on the role of interim sales director for LSL Financial Services.
Emma Hollingworth, LSL Group’s chief distribution officer, said: “I am delighted to welcome Matt to the team. He is an experienced mortgage industry expert with a focus on business strategy, leadership, and relationship management and has a formidable track record when it comes to creating and managing high-achieving teams.
“We look forward to Matt strengthening our team and supporting existing partners and developing new connections that will be an important part of Linear and Primis’ success in the future.”

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Surridge (pictured) added: “I’m excited to be joining the award-winning team at Linear. This is an exciting opportunity to further develop the business for the future. I’m looking forward to building on Donald’s success and strengthening our position as part of the Primis network.”