user.first_name
Menu

News

Hale appointed CEO of Air

Hale appointed CEO of Air
Shekina Tuahene
Written By:
Posted:
March 3, 2025
Updated:
March 3, 2025

Will Hale, CEO of Key Later Life Finance, has widened his responsibilities to become CEO of later life lending platform Air.

This will be in addition to his role at Key Later Life Finance and will see Hale replace Glynn, who is returning to Key Group’s manufacturing division, where he will be responsible for B2B sales and marketing. 

Glynn had been the CEO of Air since 2023. 

Hale said: “Under Paul’s leadership, Air has cemented its position as the foremost intermediary services brand in the later life lending market.

“I’m inheriting a hugely talented team and I look forward to working with them to continue to evolve our sourcing platform, to enhance the training and support we offer through the Air Academy and to create more innovative ways of helping advisers achieve their commercial objectives through our club proposition.” 

 

Sponsored

How to get your first-time buyer clients mortgage ready

Sponsored by Halifax Intermediaries

‘Exciting’ growth in the later life lending market 

Hale said the later life lending market had gone through some “challenging years” but was “robust” and the prospects for its future were “hugely exciting”. 

“Air is committed to supporting a return to safe market growth and our focus is on serving the rapidly evolving needs of our members as they develop their businesses and strive to meet their obligations under Consumer Duty by delivering consistently good outcomes for customers,” Hale added. 

He continued: “Air also places huge value in the relationships it holds with lenders, solicitors and other mortgage clubs and networks. Creating an ecosystem that establishes connections between all market participants and ultimately works in the best interests of customers remains central to our strategy. 

“Later life lending is fast becoming a normalised part of financial planning for most over-50s customers and product development in the lifetime mortgage, retirement interest-only, term interest-only and in mainstream mortgages aimed at older customers has created a complex landscape.” 

 

Technology at the centre of change 

Hale said technology had a “crucial role” to play in helping advisers navigate the market and consider all options for clients. 

He added: “Air will remain at the forefront of this innovation, and through existing and new partnerships, we will look for integration opportunities to break down silos and to create more efficiency in the journey. 

“Key Group sees the future of the later life lending sector being driven by a diverse distribution audience capable of engaging a broad profile of customers through a variety of different channels. I take on the leadership of Air at a pivotal point in the evolution of the market and look forward to listening to the requirements of new and existing members and then delivering what they need in order to help more customers safely use their housing wealth to achieve their financial needs and lifestyle aspirations in later life.”